Right. You’ve decided to start a blog.
You have visions of writing articles for The Huffington Post at some point, but for the moment, you’re all set to create your own niche in the ever-expanding universe of bloggers.
And then, you find out it’s not as easy as it looks.
You’re scratching your head often, trying to come up with interesting content on a consistent basis.
Or, you don’t have any followers at all, and it’s been one whole day already!
Fear not! Faint heart never won...well, you probably know the rest.
Becoming a successful blogger is possible for everyone.
Of course, it depends on your definition of success, too, and I know what you’re thinking: that to become an expert in your craft, it’ll take a lot of blood sweat and tears.
Well, yes and no.
Let’s take a look at Paris-based Lily Heise’s website / blog and see how she did it.
1. She developed a large network of friends made up of influential expats & Paris-based media houses & publications.
As you peruse the Je T’aime, Me Neither website you’ll notice that links to all kinds of social media can be found everywhere, thereby increasing her reach worldwide and providing avenues of access for anyone, anywhere who would be interested in her “brand.” Also, there is a lot of content, bright and engaging to catch the eye and interest of visitors.
She’s just like you: passionate about a subject and wanting to share her thoughts with the world. Part of being a successful blogger is having followers and being able to engage with them. This is one of the most important ways to build a community. Lily likely began with getting all her friends to help spread the word. You can do the same. Get on Facebook or Twitter and spread the love. Use Instagram, LinkedIn and other media that may be more centric to your content.
2. Her Writing style.
Lily is a born storyteller—that’s her style and it’s what she’s good at doing. She is the author of the book that is her website’s namesake, Je T’aime, Me Neither, and it can be found here. Her second book, Je T’Aime… Maybe?, the sequel to first book will be released in the coming months.
Throughout her website, you’ll note that she uses colorful imagery to invoke a certain sense of belonging and nostalgia when she writes her articles about her experiences in life and love, drawing the reader in. It works for her, and it might just work for you, too.
Think about it: people like hearing stories, going to movies, reading a book they can’t put down. They want to be entertained. If that’s not your style, what do you prefer? Are you witty, serious, poetic? Find the right tone that fits your content the way Lily did, and run with it.
3. She’s been living in Paris for more than 10 years and knows pretty well every single thing/place she writes about.
Lily, image courtesy of Je T’aime Me Neither
Lily is an expert in her field because she took the time to get to know it like the back of her hand. She fell in love with Paris when she arrived and shares her experiences and adventures to help others, new to the city, find their way. Whether you’re writing about cars or food or whatever the subject, do like Lily did. Become familiar and comfortable with your topic so the content is effortless and a pleasure to read.
4. She's passionate about the romance/dating-experiment-writing niche.
Are you fervent about your chosen topic? Lily’s book was based on her experiences—good and bad—in dating and romance. Her website is an expansion of those experiences, past and present, and now incorporates other things like travel, places to take a date, fun things to do, and so forth. She’s passionate about it, and that leaps off every article on the site. You’ll know you’ve found the right niche when your fingers itch to write and your heart beats fast at the delightful prospect of sharing your thoughts with the world.
5. She seems to be a Life-Long-Learner.
Screengrab of Lily’s travel page.
Lily travels all over the world and shares her experiences through pictures and engaging stories. This is a constant, for her, and she’s not afraid to try new things, being more than willing to write a funny anecdote about her successes and failures. Always expanding her knowledge, Lily looks for opportunities to learn something and broaden her horizons. Travelling helps us learn more about our environment, and how better to interact with others. My own worldview was broadened when I arrived in Paris and met so many expats. We learn more about ourselves, in our interactions with others, and so can you.
Having a thirst for knowledge, like Lily, is a good thing. It could help round out your blog and add a richness and variety to your content.
6. She's developed a writing routine.
At least one new piece of content is published every week by Lily, whether on her website or elsewhere. And if it’s an outside source, then it’s likely linked to her blog, anyway. She has contributed to local and international publications, including The Huffington Post, Business Insider, Frommer's, and Lonely Planet.
Whether short or lengthy, it’s helpful to post something on a regular basis so that your soon-to-be addicted followers will know to visit on those days. It will build interest and attract readers. Be patient during this time period and don’t give up. Lily had to start small, too. Rome wasn’t built in a day, but then, neither was Paris. Or your blog. Consistency is key to keep people coming back and spreading the good word.
Lily Heise is passionate about her topic, has a large social network, engaging content, and is close to being an expert in her field. You can do the same. She did it, and so can you. Lily took a dark period in her life when love took a downturn and made it into an adventure. She’s never looked back. You can do the same, whether it’s unique ice cream flavors, or toy trains. Be brave, my friends. A single step and a dash of determination is all that’s needed, I promise.
Over to You.
Thanks for checking out this article. Did you enjoy it? Have you ever visited Lily’s website? Have you ever read her book? Is there anything to add onto what’s mentioned in this article? Love it or hate it? Please leave a comment in the section below and don’t forget to follow Lily on social media to get updated on her latest articles and her upcoming book.
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